Facebook brand updates

Further, Facebook will only allow verified Pages and Profiles to use the branded content tool. Branded content on Facebook spans across photos, videos, links, text, instant articles, video, and live video. To use the branded content tool, a verified Page business, company, or organization or Profile, an influencer or other public figure can tag a product, brand, or sponsor within a post. Brands will be able to use this tool to safely and ethically post branded content with partners on Facebook in a standard format, while also avoiding possible FTC violations.

Because branded content more promotional in nature is less engaging, Facebook prohibits overly promotional executions of branded content including pre-roll advertisements within a video or banner ads within content Facebook. For more information from Facebook on its branded content tool, policy, and updates, please reference the following:. The rapid growth of branded content coincides with the rise of influencer marketing over the past year.

Influencer marketing has been found by brands to be extremely effective for several reasons. However, in order to publish branded content by influencers, brands will need to abide by disclosure laws enforced by the FTC.

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